Treat your marketing like you treat your 401k
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Great marketers do two things, they diversify their marketing efforts and their tailor their messages. With a plan like 4QM, it's not that hard!
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Paying good money for great service
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Great service can make or break a startup, but it doesn't mean you have to break your back.
Read MoreNot all content should be treated equally
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Not all b2b marketing content is created equal. Learn what kinds of content should be used in different stages of the buying cycle.
Read MoreYou know what they say about assuming: don't assume when it comes to your B2B marketing data
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Ass-u-me. That's what they say about assuming. It makes an ass out of u and me. In my previous post about collecting B2B marketing data, I walked through all of the cool places you can collect data as a digital marketer. One of the things I highlighted was that great marketers that are collecting tons of data might not be looking at it correctly, or making incorrect assumptions.
Read MoreCollect data for the hell of it
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B2B marketing people should collect as much data as possible, starting with these 4 channels. We can deal with analyzing it later, but for now, just collect it.
Read MoreCleaning Data in your Marketing Database
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Learn why B2B marketing data is an important foundation for any marketing plan. Read through some quick tips to keep your data clean.
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