Treat your marketing like you treat your 401k
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Great marketers do two things, they diversify their marketing efforts and their tailor their messages. With a plan like 4QM, it's not that hard!
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You know what they say about assuming: don't assume when it comes to your B2B marketing data
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Ass-u-me. That's what they say about assuming. It makes an ass out of u and me. In my previous post about collecting B2B marketing data, I walked through all of the cool places you can collect data as a digital marketer. One of the things I highlighted was that great marketers that are collecting tons of data might not be looking at it correctly, or making incorrect assumptions.
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