Know what makes you uniquely appealing

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Target Audience Definitions

Effective marketing and sales start with a clear understanding of your target audience. This can come in a couple of forms. Defining the addressable market and white space analysis or persona definitions. Using primary and secondary research to develop target personas that you can use throughout the marketing and sales process. These personas will include demographic and behavioral information that will inform your messaging and campaign development. We can answer these questions:

  • What is your Total Addressable Market (TAM) including white space analysis based on competitors & industry trends?

  • What are the demographic traits of my target audience?

  • What kind of pains are they experiencing that my product solves?

  • Where do they go to get help online when trying to solve the pain?

Competitive Awareness

Once you understand who you are targeting and how your product solves their pains, you need to evaluate the competitive landscape. Knowing what products are available to your target audiences will help you communicate what is unique about your product. When conducting competitive research we will compile:

  • Competitor size and online reach

  • Recent messages and unique value propositions to the market

  • Outline marketing and sales process (freemium to upsell, standard B2B, inbound/outbound mix)

  • Competitive pricing

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Pricing Research & Recommendations

Now that you know your audience, and you know your competitors, pricing can either help or hinder your sales efforts. We can help you by researching competitor products, but also complimentary or similar value products. We take into account not only price point but suggest creative pricing options like contract length, services, opportunities for up-sell and cross-sell. We’ll be able to provide:

  • Pricing for competitor and complimentary products

  • Suggestions for creative pricing models

  • Packaging options that will make your product more appealing to your target audience