Revenue Generation Marketing
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Revenue Generation Marketing

Effective B2B marketing for technology companies

Effective B2B Marketing

Marketing Consulting for Startup & Growth Stage Technology Companies

Revenue Generation Marketing
  • Home/
  • Services/
    • Market Research
    • Lead Generation
    • Sales Enablement
    • Customer Retention
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Revenue Generation Marketing isn’t just our name…

it’s why our marketing is different. We aren’t here for the colors and the design of it all. We’re here to sell products, and exceed revenue goals. When you understand your market and your product solves a real problem, great things can happen. We work with startup and growth stage companies to help define markets, understand the competition, and communicate the value of their product through effective marketing plans and campaigns that turn prospects into customer advocates.

Marketing for the B2B technology space requires a clear understanding of the audience, and the ability to develop GTM plans that engage audiences throughout their buying cycle. Since B2B sales cycles involve many touch points, there are opportunities to educate and sell throughout the buyers journey. It is with that in mind, that we’ve outlined our marketing consulting services. We can support your revenue goals via marketing services through the entire customer life cycle from a targeted prospect to customer advocate.

  • MARKET RESEARCH: Audience definitions, competitive awareness, & pricing research

  • LEAD GENERATION: Program creation & execution

  • SALES ENABLEMENT: Sales process & content creation

  • CUSTOMER RETENTION: Up-sell, cross-sell & customer retention

Recent Blog Posts

Featured
Product launch process example for product marketers
Product launch process example for product marketers
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Account Based Marketing (ABM) fails without great change management
Account Based Marketing (ABM) fails without great change management
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B2B Sales Toolkits: need to have vs nice to have
B2B Sales Toolkits: need to have vs nice to have
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Unique Value Propositions (UVP's)- why are they so hard?
Unique Value Propositions (UVP's)- why are they so hard?

Unique Value Props are hard, use this framework to help you define your UVP. And, make sure you are being patient with yourself.

Read More →
4 Tactics to Achieving Simplicity in Messaging
4 Tactics to Achieving Simplicity in Messaging
Read More →
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Revenue Generation Marketing

B2B technology marketing consulting services & resources

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Thank you!

Thereasa Roy
Founder
Revenue Generation Marketing

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