“Thereasa was one of my most impactful hires. As a CMO, having a strong product marketing leader makes or breaks you. Thereasa made our entire marketing organization better. She managed her team of product and content marketers with grace- coaching and setting clear expectations that resulted in happy team mates that made an impact. She worked closely with product teams, sales teams, and customers and all I ever heard was praise. She is a player/coach, from launch plans to sales trainings and event coordinations for customer events, she led by example and we were better for it. Given the opportunity, I would hire Thereasa again in a heartbeat.”
— Scott Ablin, CMO
“Thereasa is the definition of a true player coach. She sets a clear strategic direction while also stepping in to support the team whenever needed. She leads by example, contributes directly to content and messaging when projects get intense, and creates an environment where people feel motivated, supported, and able to do their best work.
I have learned so much from her. One of the most impactful things is her ability to deeply listen to customers and turn those insights into strong messaging and smart full funnel strategies. Watching how she approaches conversations, identifies patterns, and translates them into positioning has made me a better communicator and a more thoughtful marketer.
Another area where she stands out is her ability to stay at the front edge of technology. She is always experimenting with new tools, especially in AI, and introduces systems and workflows that genuinely move marketing forward. Because of her, our team has been able to work more efficiently, more creatively, and with a clearer sense of what actually drives results.
People genuinely enjoy working for Thereasa. She leads with a human first mindset and fosters balance, trust, and working with intention. She encourages PTO, checks in meaningfully, and treats her team like actual humans, not resources. When things get overwhelming, she is the first to jump in and help, whether that means editing content, preparing materials, or leading webinars.
Her product marketing instincts are also exceptional. She understands the service, the customer, and the market, and she brings all of that together to keep the team aligned toward a bigger vision.
Working with Thereasa has helped me grow across every part of my role, from communication to cross functional collaboration to strategic thinking. She is an incredible leader and one of the most influential mentors I have had in my career.”
— Holly Womack, Technical Marketing Manager
“Thereasa is a go-getter. If you want results, you need to hire her for your demand gen projects. She came right in and rolled up her sleeves and dug into creating a lead generation process surrounding webinars. This wasn’t just a regular webinar process — this was a webinar process on steroids! We had more than 15 webinars monthly at the peak. She was the first to document the processes in detail and was critical in trying to make our process better. She is a great communicator with the marketing and sales teams (her main “customers”). ”
— Carol Ferrari, VP Marketing
“Thereasa is smart, hard-working and very adept at product marketing. She built internal communications program that quickly aligned our field and channel sales teams, kept them informed of new product launches, industry happenings and competitive updates. She developed a launch plan that was used by our integration and channel partners. She’s humble and kind and I would love to work with her again.”
— Trevor Dolan, Product Marketer
“Thereasa is the perfect addition to any team. Her positive energy and wit make hard work easy. She doesn’t just add to the culture, she IS the culture. There’s no one I trust more to understand the voice of the customer and effectively communicate that intel to all customer-facing roles. I’m jealous of anyone that gets to work with Thereasa that’s not me! ”
