Product Marketing Outputs
Product Launches
Launches are a central part of a product marketing role. Each organization launches products differently based on the go-to-market motion, product tier, and desired revenue outcome.
To facilitate a successful launch, I use these frameworks as starting points for launch planning.
Internal comms presentation
Market Insight: Competitive Intel, Analyst Relations & Customer Research
A product marketer has to understand the market. The market encompasses what your target customers want/need, what analysts believe the market requires, what your competitors are already doing, and an understanding of new technical or economic trends that will influence the market. Here are some examples of the market research work I’ve done:
Analyst Relations: I have worked with organizations to build decks and fill out analyst questionnaires. I am not able to share those publicly.
Competitive Intel: Here’s a Claude agent we built to perform regular market scanning and share weekly in Slack for sales and marketing teams to consume.
Customer Research: I spoke about the value of customer research at CybersecurityMarketingCon. That video is available here.
Developing messaging & campaigns to attract audiences
The new launch, or updated messaging and positioning, doesn’t do any good if no one knows about them. Having grown up in demand generation, I am passionate about developing interesting campaigns that speak directly to customer and prospect needs. Here are some examples of my work