Product marketing is the glue between so many parts of the organization. Product marketing teams have to know what’s happening in the market (industry trends, competitors), the customers (success teams), what’s working when it comes to messaging & sales training (marketing & sales teams) and what is working and not working in the product itself (product teams). Often, all of these inputs can get overwhelming. I started to implement a process specifically for product launches that I thought might be worth sharing here. This deck outlines Phase 1, which is kind of the most important part of the launch process. I call it the inquiry stage.

This template includes all of the departments/roles you need to speak with, and the questions you need to ask of them to get your launch off on the right foot. Let me know what you think!